A 0.0 beer is often served with a side of judgment:
‘Are you on a diet?’ ‘Are you pregnant?’ ‘Are you driving?’
Our ‘0.0 Reasons Needed’ campaign flips the script on these assumptions, proving there’s no reason needed to enjoy a Heineken® 0.0—other than its great taste.
(With over 100 unique witty copy claims across hundreds of different assets, all of them were created by yours truly.)
Like Pinocchio, Dorothy’s friends in Oz, and the AI from 'Her,' Lil Miquela just wants to become real — as illustrated in an ethereal, existential short film.
We collaborated with the brand new pop icon and virtual influencer known as Lil Miquela (@lilmiquela) to narrate her journey of embracing our world and experiencing genuine human interactions during her inaugural voyage, always accompanied by BMW's new (i)X2.
Every step in crafting a Heineken is aimed at achieving the perfect balance of taste. But sometimes, the final stretch—from the bar counter to your table—can get a little shaky.
For the PR launch of the "Perfect taste balance" we created "The Beer Level", a spirit level filled with Heineken itself. Developed in collaboration with brewmaster Willem van Waesberghe, it’s designed to guarantee perfectly balanced pours, every time.
Heineken protect's it's perfect taste balance like no other beer. Because there are few sensations in life that you can always rely on to provide gratification. The cold side of the pillow. The sun on your face. And the first sip of Heineken.
Americans love to show their love for America. But on March 17th, they channel this same energy for another nation: Ireland. On St. Patrick’s Day, people take over the streets wearing green and orange hats, flags, and hearts, embracing the Irish spirit by getting together for beers.
And obviously, Irish beer brands are the first ones to come to mind.
So, how can a Dutch beer join this party? By turning its most iconic symbol into the symbol of the day. Merging our brand color with the iconic Heineken pint, we've crafted a unique visual message that nods to tradition and winks at the celebration—in true Heineken fashion. By literally turning Heineken's always-on conventional billboards, we've turned them into Irish flags. For one day, even heineken.com and Wikipedia were saying we were an Irish beer (Slaínte, internet!). Making our brand Irish-ish for a day and inviting everyone else to do the same.
15 billboards turned - 1.5M+ pints turned - 15M+ heads turned
Pocket Mustang is a mobile experience that turns your phone into a Mustang.
FWA site of the day
AWWWARDS site of the day
Launching the Mustang in China came with a demand issue; the queue for test drives was unprecedented with up to six months of waiting time. Our solution was to put a muscle car in everyone’s pocket by turning your phone into a Mustang. In this mobile experience, you manoeuvre your phone over a flat surface and watch a real stunt driver mimic your every move in a testing track out on the Arizona desert. But don’t take my word for it; take the pocket mustang for a spin.
Posters, ambient media and 3d printable mobile phone case.
To demonstrate the power of technology to craft the perfect fit, we featured one of history’s most iconic figures, Cleopatra. A famous muse reinterpreted by pop culture through the ages, what did she really look like?
Through historical records and the modern-day Coptic community, TG3D Studios used data to reconstruct Cleopatra’s dimensions and designed a perfect-fit pair of jeans – going against the mass market trend to solve one of history’s greatest mysteries.
Global launch of the BMW iX1.
An all-electric SUV built to electrify your dreams.
The combustion engine version of the all-new BMW SUV.
Nike asked us to help unveil the new Air Jordan XXXV—a launch shrouded in anticipation and excitement. The challenge was to pay off the hype without a physical event in a year where social distancing is the name of the game. We devised an unveil unlike any other, producing a website to host the live-streamed shoe unveil and house exclusive AJ XXXV content. The site gives access to an AR preview of the new Jordans, and animations starring top (W)NBA players rocking them. As a digital keepsake, we also designed bespoke ‘GIFts’ featuring press invitees in the same otherworldly style.
A global touring activation showcasing adidas’ high-tech, data-driven footwear and it’s manufacturing process. Visitors experience a series of interactive installations that tech the adidas Speedfactory key approaches of Innovation, Co-Creation and Speed.
Learn more about the global project here.
The song John Lennon would sing if he were alive.
Part activation, part activism, “Listen to the Walls” is an effort of global awareness for Hong Kong’s freedom. We’ve composed lyrics using messages of protest word by word and brought it to life with deep-fake voice techniques, giving Hong Kongers voice a powerful ally.
http://airbnb.resn.co/
In “More of Less”, Airbnb China invites you to visit a traditional rural village where time-honored practices are cultivated and passed on to the next generation. Explore five different stories, carefully brought to life with more than 300 hand-painted illustrations, animated in a 3D environment.
