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Khlauss Feldhaus

Creative Director

Work
About

BMW // MAKE IT REAL - The new iX2 feat. Lil Miquela

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BMW // MAKE IT REAL - The new iX2 feat. Lil Miquela

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One of the great joys (maybe only?) of working on long and slow processes is to be surprised with work getting out the door long after you did.

I’ve worked in conceptualising and writing this idea with my partner Tomic Lee in Media Monks Berlin two years ago.

He then brought it to life recently with a new team after my departure.

An artificial driver, a real car and surreal campaign.

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